Keeping Calm

When we visited the UK in 2009, the "Keep Calm and Carry On" thing was well established but had not morphed into the international giant that it is now. The only variant I recall was "Now Panic and Freak Out." Of course one sees "Keep Calm" variants everywhere now, adapted to all sorts of contexts. There are even "Keep Calm" books for people in the forties, their fifties, etc. I post below a few pix taken in the UK in 2013.